Week 7- Promotion

Since last week I have been away to Barcelona on the third year research trip. It was a good opportunity to experience a different culture and get ideas into my promotional aspects for my campaign. The part I found most useful was the food market. They had an array of different fresh fruit and veg but displayed beautifully. The stalls never looked empty, practically overflowing with produce. The arrangement was cleverly done. I thought this was good research as I the ingredients are a big selling point for my product. The market also had several juice and smoothie stalls that arranged them via colour. It did make the stall very appealing to the eye. Some also had stick placed about the drinks with actual different pieces of fruit attached to show customers what the ingredients were in each drink. This is an aspect I could adopt for my own juice bar.

When I got back I primarily thought about my promotion as I wanted to get a start on my designs before the interim crit. I began with the pop-up. Since I have decided against an actual stand alone pop-up made from reclaimed wood, I am going with the VW campervan as the juice bar. It will be a recycled old campervan done up with the Lush juice branding. Through research of different take away transport I found a campervan style that opens at the top to become a bar. I thought this would work best for my product. Also makes the pop-up easily transported from festival to festival. 

I found an image of the campervan style I liked and drew round it on illustrator to make my own. I modified it to fit with how I wanted and aapplied my colour scheme (achieved by various in-store images of the Lush stores, packaging, logo etc)

On reflection of the work I have done this week I feel my illustrator pen skills have definitely improved as I am happy with my design work so far. It is only beginning but I am happy I have visuals to show my promotion ideas at the interim crit. 

This week I am going to try and get the cup design started as it is one of the main promotional items of my campaign. I will try several different designs regarding the seeds in the cupholder idea and see what fits the best.