Week 6- Intro done, back to promotion

After the tutorial on Thursday regarding the introduction I had to change a few grammatical errors and add in a few sentences but overall Steve was happy with it. I sorted out my Contents List, instead of going by the general marketing report guidelines I change around some of the titles to make the report a more interesting read instead of completely structured. I will still be covering all the required aspects but not under the same headings. (Mainly just for the market segment)

Now that the introduction is done I went back to thinking about the promotional aspects I am going to use to really sell my new product. The promotion ideas really work alongside the report so I need to get my ideas solid before tackling the 6Ps. 

I want to keep my promotion as Eco-friendly as I can to fit in with the Lush brand ethos. Through research I think the pop-up should resemble a very natural looking environment. The structure will be made out of reclaimed wood with a lot of natural produce about to really emphasis the ingredients in the products. Maybe in a treehouse style? Very open plan to make it approachable.

Another idea I had was to do a similar idea to the eco-friendly swingtags levi's did a few years back, where customers could plant their swingtag to grow a tree. For my juice bar I thought it would be a nice way to get children involved since the pop-up will be at family friendly festivals. Either the cupholder or a compartment at the bottom of the cup will have seeds in it so they could grow their own apple tree after they have finished their drink. Good for the environment and giving children the incentive to want one.
It will be accompanied by a illustrated book of instructions showing how to look after the tree etc.
In Mondays tutorial Louise gave me the good idea of making a flipbook to accompany it, its a nice form of promotion and I feel would work well with the overall style of my promotion. If I make illustrations for the flipbook those graphics could be the basis of the rest of the promotion.

For next week I am going to get all my promotional ideas set in stone and start working on a few designs. On reflection I want to have a good start on my promotion to show at my interim crit (11th March) so I can get the best feedback possible.