This week I organised all the different aspects I still have to do by making lists and sorting out my time management so I am using my time efficiently to get all the different parts done in time to the best of my ability.
In terms of design I have placed the blenders into the pop up to start on the design of the actual juice bar equipment for the campervan. I also started looking at various postcard designs for the instore promotion. Fruit textures have so many natural designs that if I combined various ones together I could form a special unique pattern that could be used for various different aspects of my promotion. I had a look at the 'Original Source' brand for more inspiration into design ideas, ingredients in their products are very important to their promotion ideas so looking back at their various campaigns showed me nice ways to approach the right target customer.
This week coming I will focus more on this aspect by photographing various fruit textures inside and out to play around with on Photoshop to develop various designs. I will apply these designs to the main body of the camper van to see if they work better than just keeping it green.
I have now reached the halfway point of the marketing report, before I continue with it anymore I am going to print it out and re-read to make sure I have all the relevant quotes in place. The 6 P's need most of the attention as they are the main body explaining why I am doing what I am doing, especially the Promotion section.
My plan for the week ahead is to have a look at the fruit texture design idea and mock up several different promotion ideas to see if it is something I would like to use, continue with the marketing report with at least another 1000words done.
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