Week 10- Design

This week I split the days to progress with both my marketing report and my design elements. 

In terms of the marketing report, I re-read what I had already done to check for grammatical errors and to make sure I have included all the quotes I had previously got through research. After this I looked over the vectors powerpoint again to make sure I understood what information I had to include I then progressed with the report adding in a persuasion table on how each form of promotion will target the right customer. I think this makes it easier to see why I am doing the promotional techniques I have chosen. I also completed the Vectors section of the report. I am now at 8,600 words. The bits I still need to finish are the summary and include more information about each festival in the Place section. Mainly focusing on why I have chosen that particular festival and what makes it suitable for the launch of Lush Juice. 

Design this week I focused on the information leaflet about growing an apple tree that will be found on the inside of the cup holder. I really wanted to make it as graphic as possible and to make it fun and easy for children to understand. Through research I found that it is a nice aspect to promote the tree in a way that represents the child growing up, as in the tree will grow up with them and it will be the first living thing they have the responsibility to look after. Overall I like the design so far, it will be made up of 3 slides back and front and will fold nicely making it compact enough to fit into the envelope on the cup holder. I think this is a better idea than the flipbook as it is keeping everything together instead of handing out a flipbook as well as the drink. I am going to get it professionally printed to see what further alterations I need to make in terms dimensions and how clear the text is.

I also had a look at placing my branded camper van into the actually festival scene it would appear at. I tried super imposing it into a field setting but didn't think it gave the design justice. I decided to create a complete graphic festival scene so the campervan would look right in place. This will be my main focus on my final board as it makes up a nice scene.

I also photographed various fruit and vegetables to see if I will use them in my designs. I have had a play around on photoshop with the colours and style. I like how vibrant I can make the colours, this is something I could use for the postcards. 

My plan for this week is to continue with the festival scene graphics and print them to see what way it would look on the board, also start my designs for the Lush Times front page and article. 

For the marketing report I am going to get the place section completed.

Overall I feel I got the work I wanted to do this week completed and I feel I am on track in terms of getting all the designs done on time.