This week on the run up the interim crit I tried to get as many visuals done as possible so I could talk about my promotion ideas and get the best possible feedback. Since the pop-up juice bar is the main aspect of my campaign I drew it from a variety of different angles keeping with the colour scheme of the Lush Logo. I redesigned the Lush logo slightly to come up with Lush Juice logo. It keeps with the same font as the original logo to keep it consistent and familiar to the original Lush customer.
I made a trial version of the flipbook to see if I was doing it the right way, I only did slides for the seed growing out of the ground. Other ideas I had a play around with are the large fruit art attack that would be photographed for different print forms of promotion.
At the interim crit I got good feedback for my designs so far, I just need to keep the styling consistent throughout, don't change the layout of the logo etc and have a look at other ways I could brand the van as at the minute it is just green, maybe add a texture or something.
Now that I am home for Easter the next step is to try and get all the basic designs completed by the time I return and majority of the actual marketing report so then I can have the time after Easter to try and fix up parts and focus on the creative format of the report.
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