Week 4- Animal testing or Organic?

Last week I decided I needed to further my primary research so I conducted a questionnaire and sent it out via different digital means to get a variety of different age ranges. I sent it out via email to the older population and through facebook and twitter to get the younger customer, which I feel will be the target customer for my product but the results in the questionnaire will make this more clear. I asked a variety of different questions about the Lush brand, thoughts on organic products and if they feel there is room in the market for my idea.
To get as many responses as possible I will repost several times before calculating my findings.

I revisited Mintel to get a better idea of my customer as that is what we were discussing in class. I looked at reports surrounding Organic produce and Healthy lifestyles. This made me come to the conclusion that the customer I am targeting will be under 35, both male and female but main interest lying with female. AB socio-economic, living in an urban environment outside the city. They would have a healthy lifestyle and diet. They care about the environment and try their best to do right by it, even if it is just recycling their old products packaging. They take care in their appearance and what they put on their skin. Are vegetarian or have an interest in vegetarian cooking. This is primarily the core customer but with a product like a juice bar the customer appeal is quite vast as in terms of just the organic aspect there are loads of reasons why people buy into it e.g. its fashionable to purchase organic products.

I had a tutorial with Steve to try and get my research in order as I felt I had loads but needed direction into narrowing it down to fit my campaign. We discussed breaking it down focusing on pro's and con's of each aspect. The main contenders where the animal testing campaign that Lush already do a lot of back for and Organic products. 

From carrying this out I feel the organic route fits best especially since Mintel state that consumer behaviour towards buying Organic products is meant to make a big return in 2014 so it makes my campaign have grounds to stand on.

On reflection from what I have done last week I feel I have carried out the right type of research and now have it organised with the vital parts noted to make it easier when it comes to writing my marketing report.
Since next thurs is the introduction and contents checks I am going to start writing my report this week.