From last week I have continued with my research to try and narrow down exactly what my idea is going to be. We had proposal submission tutorials to help make my idea clear. From discussion with Louise and Paz we felt that it is best that my idea is launched outside the existing stores as the scent present could inflict people purchasing the product.
My original plan for this week was to go to the Liverpool Store/Spa but situations didn't allow me to carry that out, I went to the store in Preston instead.
I decided last week I needed to branch out my research into more primary research to really show the need for this new product launch by Lush. I went instore to the Preston Lush store and the staff where very helpful. I asked one of the younger staff members Heather a few question about the store, brand and her thoughts on this new addition to the brand. Overall I got some good quotes to back up my reasoning. The main point I took away from the interview was she made me aware of Lushfest, a festival that happens every year in Poole. From researching into it it made me think that launching the juice bars at festivals is a fitting idea as I could definitely see it as another addition at Lushfest. They currently have outside companies come in with different healthy food options so if the brand had their own drink products on sale it would benefit the brand.
On reflection of this week I still need to get more primary research so I am going to conduct a questionnaire aimed at the age group the juice bars will be aimed at to find out their interest in the product, finish up my proposal and get it checked before sent on to Tracey and continue with my research.
Evaluation of the week: I feel I am at the right stage of research for the timescale of the project as I feel what I am finding is still really relevant. I think I will start writing in the next week even if it is just my introduction.
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