This week I have collected more research about organic products and sustainable methods different brands have took to reduce their carbon footprint. I have decided to put the campaigns Lush are involved with on the back burner and focus primarily on these two aspects as I feel they will be more beneficial when it comes to promoting my idea. Campaigns Lush have promoted in the past can be a bit overwhelming and off putting for customers whereas I want to promote my idea in a fun welcoming way.
The main thing I got finalised this week was the target customer of the Lush Juice bar. 16-35 age range, 70% female/30% male, AB primary and C1C2 secondary.
To make it clear I have included a detailed customer profile of a typical primary customer. I had this checked in a tutorial with Steve to clarify I am targeting the right audience.
As mentioned in my last post the introduction checks are this Thurs so I began writing my report. I went back through my research folder picking out the relevant quotes to make the introduction as interesting and informative as possible. The key points I wanted to get across are how health and convenience are an ongoing trend and how organic is set to make a turn around in 2014.
On reflection of this week I feel I am set to continue with the writing of the report although I will wait to see if my introduction is right before I continue with the rest. In the meantime I will research more into the promotion I am thinking of using to promote my idea.
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