Now that I have decided on the route/brand I am taking I can start my relevant research. To begin I looked into the actual brand Lush to find as much as I can about their ethos, campaigns involved in and what promotions they have done before for an insight into how the brand works.
I have also looked at reports on Mintel about the brand, its direct competitor at the minute (bodyshop) and its competitors in the juice/smoothie market for ideas of whats already out there. From looking on Mintel there is definitely enough of a profit made my Lush to expand their business with my new idea. Mintel even stated they feel there is room for expansion so it backs up my idea. I also looked at reports about healthy living and organic products to see what the market is like for such items at current times.
On reflection of this I feel I need to find statistics that clearly back up the need for more healthy take away options like a smoothie bar to show the demand is high.
From looking on Coolhunting, trendhunter etc I have found several articles about sustainability in products now. I think this is something I should really focus on as it fits well with the Lush brands ethos.
During my tutorial with Steve we discussed the sustainable idea and connecting it with the campaigns Lush support to help the environment. We felt this is a worthwhile route to go down as it can appeal to customers emotionally.
The next stage is to further my research with this idea, see what is already out their in terms of sustainability in similar products or find an idea I can adopt to work for my idea. Also going to visit the largest Lush store in the world (Liverpool) to get more primary research.
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