Week 1- The Beginning..

Brief received..
FM3022- Final Promotional Campaign

We received the brief on Mon 21st and went through all the details to make us understand what we needed to do. Originally when I submitted my proposal with my PDP project my idea was to launched the Irish drinks brand West Coast Cooler into the English Market. From discussing the 5ITs in class about that idea I had a re-think as I didn't want to produce just another run of the mill campaign. I want it to stand out and get me the best mark possible. On further reflection I researched broadly into what is happening in the marketing world and just the world in general to try and spark and new more innovative idea. From this time of year I came across a lot about healthy living, exercise etc so considered stemming something from that craze.

The idea came to me when I was looking at product reviews on blogs. The brand Lush have always been very passionate about natural organic things with all their products handmade and full of natural ingredients, because of this it made me think about expanding the brand to open a juice/smoothie bar with all freshly made drinks. The interior will be similar to the store keeping everything as environmentally friendly as they can with recycled cardboard for cups and POS etc. 

On evaluation of this idea I think I could do so many things to make it innovative and the design aspects opens so many opportunites.

The next stage is to further research into the brand and to see what similar services are out there at the minute.